Urban Dialogue
Branding Project
Urban Dialogue offers a platform that facilitates conversation and information discovery to democratize knowledge around urban planning and sustainable practices on a global scale. The platform fosters meaningful connections between citizens, professionals, and institutions.
The creative concept is inspired by the idea of the Agora, positioning Urban Dialogue as both a digital and physical space where people can gather, access relevant information, and engage in meaningful dialogue around urban planning, sustainability, and mobility.
Insights:
Community — Connect
Democratized Information — Global examples
Storytelling — Educate
Open Source — Simple
Identity proposal
The color palette evokes a serious, modern, and welcoming feel, reinforcing the brand’s professionalism while maintaining the openness needed to engage the public.
The brand’s typographic system consists of two sans-serif typefaces that convey a modern and fresh aesthetic.
Author, a grotesque sans-serif typeface, brings a contemporary and distinctive personality to the brand and is also used in the logo design.
Urbanist, a clean and rounded sans-serif typeface, supports a modern, professional, and highly legible visual style.
Website design
Wireframes and interactions were designed in Figma to structure the sitemap and ensure a clear, intuitive user experience.
MArketing and Social Media COntent
The logo icon is used as a recurring graphic element to build brand recognition and maintain visual consistency across platforms.
