Urban Dialoge
Branding Project
Urban Dialogue offers a platform that opens conversation (dialogue) and search to democratize information around urban planning and sustainable practices globally, creating a connection between citizens, professionals, and institutions.
The creative concept takes inspiration con the Agora idea, Urban Dialogue becomes the space (platform) online and physical where everyone can gather, get relevant information, and form a dialogue around urban planning, sustainability and mobility.
Insights:
Community (Connect)
Democratized Information (Global Examples)
Storytelling (Educate)
Open Source (Simple)
Identity proposal
The color palette evokes a serious, modern and welcoming look. Giving the brand the professionalism and openness needed for the public.
The typography propose for the brand are two sans serif that gives a modern and fresh look.
Author a grotesk san serif for a modern and with a personality, also applied on the logo.
Urbanist a clean and round san serif giving a modern and professional style.
Website design
To organize the project sitemap we used Figma to create the wireframes and design the interactions for the web.
MArketing and Social Media COntent
To create brand awareness and recognition the logo icon is applied as a graphic element for the visual content.
