Ferraiuoli LLC
Law Practice
Ferraiouli LLC is a law firm is one of the client from Gravital Agency in Puerto Rico. As a freelance designer, I had the task to create a brand identity for the firm, to give a fresh design to the digital content and creative assets overall design.
New Identity
A new visual identity was proposed to create an overall design for the digital content and new company website. Establishing the combination of two typographies for a versatile look and the proposal of new colors that would balanced the two main colors, blue and orange, of the brand.
Grid
A grid was created to organized the content and brand colors, prioritizing the primary colors and use secondary colors as details or accent elements.